Taco Bell Express

I was at a museum recently and noticed that they had some fast food offerings. I didn’t think much of it until I noticed the Taco Bell Express. I simply don’t understand the marketing genius behind that one.

Who is the target audience for Taco Bell Express? Are they really looking for the fast food customer who is unhappy with the 30-60 second delays commonly experienced at your regular Taco Bell? Are there really people out there saying, “Mmmm…Taco Bell…If only I had the time…” For you: Taco Bell Express! Continue reading